| 000 | 00727nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 20110609014754184 | ||
| 003 | eos | ||
| 005 | 20180705125859.0 | ||
| 008 | 091217s19uu xx 00 eng d | ||
| 020 | _a978-970-10-6710-9 | ||
| 082 | _a658.8 LAM Sp. | ||
| 100 | 1 | 0 | _aLambin, Jean-Jacques. |
| 245 | 1 | 0 | _aDirección de marketing : Gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello. |
| 250 | _a2a ed. | ||
| 260 | 0 |
_aMexico, MX : _bMcGraw-Hill, _c2008. |
|
| 300 | _a596 p. | ||
| 650 | _aMarketing. | ||
| 650 | _aEstrategias en administración. | ||
| 650 | 4 | _aGallucci, Carlos. | |
| 700 | 1 | _aGalluci, Carlos. | |
| 700 | 1 | _aSicurello, Carlos. | |
| 942 |
_cBK _2ddc |
||
| 999 |
_c23661 _d23661 |
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