000			00605nam a2200205 a 4500
001			20110609014754184
003			eos
005			20180705123534.0
008			021010s19uu xx 00 eng d
020			_a0-07-038789-3
082			_a658.8 MAR.
245	1	0	_aMarketing challenges : _bCases and exercises / _cChristopher H. Lovelock, Charles B. Weinberg, editors.
250			_a2nd ed.
260	0		_aNew York, US : _bMcGraw Hill, _c1989.
300			_a670 p
650			_aMarketing Cases studies.
650			_aMarketing Problems Exercises.
650		4	_aChristopher Lovelock.
942			_cBK _2ddc
999			_c13407 _d13407