Biblioteca Roosevelt Search for 'su:"Marketing Management."'

The managers guide to competitive marketing strategies.

By Paley, Norton.. New York, US : American Management Association, 1989 . 390 p. 0-8144-7748-8

By Kotler, Philip.. Englewood Cliffs, US : Prentice Hall, 1980 . 722 p. 0-13-557975-9

By Bernhardt, Kenneth L.. Chicago, US : Irwin, 1997 . 665 p. 0-256-20464-0

By Cohen, William A.. New York, N.Y., US : MacMillan, 1991 . 693 p. 0-02-323171-8