Kotler, Philip.
Fundamentos de mercadotecnia / - 2a ed. - Mexico, MX : Prentice Hall Hispanoamericana, 1991. - 654 p.
968-880-226-3
Marketing.
658.83 KOT Sp.
Fundamentos de mercadotecnia / - 2a ed. - Mexico, MX : Prentice Hall Hispanoamericana, 1991. - 654 p.
968-880-226-3
Marketing.
658.83 KOT Sp.