Kotler, Philip.
Fundamentos de mercadotecnia / Gary Armstrong. - 4a. ed. - Mexico, MX : Prentice Hall Hispanoamericana, 1997. - 585 p.
968-880-948-9.
Marketing.
658.83 KOT Sp. c.1-3
Fundamentos de mercadotecnia / Gary Armstrong. - 4a. ed. - Mexico, MX : Prentice Hall Hispanoamericana, 1997. - 585 p.
968-880-948-9.
Marketing.
658.83 KOT Sp. c.1-3