Cravens, David W.
Strategic marketing management : - 3a ed. - Homewood, Illinois, US : Irwin, 1990. - 742 p.
0-256-07898-X
Marketing Case studies.
658.8 CRA.
Strategic marketing management : - 3a ed. - Homewood, Illinois, US : Irwin, 1990. - 742 p.
0-256-07898-X
Marketing Case studies.
658.8 CRA.