Lambin, Jean Jacques.
Marketing estratégico. / Jean Jacques Lambin. - 3a ed. - McGraw-Hill : Madrid, 1996. - 610 p.
84-481-1611-9
Marketing.
658.8 LAM Sp.
Marketing estratégico. / Jean Jacques Lambin. - 3a ed. - McGraw-Hill : Madrid, 1996. - 610 p.
84-481-1611-9
Marketing.
658.8 LAM Sp.